...can be transformed into a desirable thing. Yes, even items that, fresh out of the box smelling of fresh silk, yet hanging with a mild flavour of bad taste, can be re-worked into something covetable!   

How do you establish a desire for a product?

How do you create something that can be clearly judged and purchased simply with one look? 

Keeping it simple, and keeping it fresh, is how.

Here I decided to show the shirts shown on the peg, with cuffs rolled to emphasize the lining.

Im always trying to think of little ways to show the product that does not distract your eye but instead gives you more reasons to love it.

On the right I show one of the shots we took in the studio but after messing with the order a bit, we landed on the above, which was used in print and on-line.

The on model shot, is shown below, used on the back cover of the direct mail piece, that was distributed nationally to existing and new customers.





Off Model Styling

 
 


For me the best off model work is about free, messy and relaxed arrangements. There is nothing more dull than a tidy, safe compostion that leaves nothing to the imagination.

So as much as I was permitted on these jobs, I wanted soft and 'messed with' stacks. But, to make it work, the right about of the product needs to be 'neat', but in its essentials, make it interesting.





Off model styling - stacks - 'Thread' publication 2011

The quickest and easiest way to make yourself happy in my view, is to surround yourself with your favourite sights and sounds.

So at the moment I have a fine selection of delicious furniture Id like to get my hands on, a postcard of beautiful things from my sister, and a few pictures from the good old days. Meanwhile I listen to the dulcet tones of Cary Elwes, in The Princess Bride, or Star Wars, 'A New Hope'.

If you recognise yourself in this shot Im sorry! But thats a good thing isnt it?

So we have my old pal Kate playing with Rosie in the garden in Andover - the softest cat there ever was, friend Ben being bad, lying on the most perfect golfing green in London. Or my sister Jennie, having failed to dive through a ring in the pool! Boobs are such a drag arent they Jennie?!

...and who can resist a gift card from Macys?

Happiness....is pretty things all around you.


Things that make me happy - 2011

The joys of finding the right model for the job is actually not as much fun as it sounds. I forget that this actually is an enviable task for some. In the midst of finding the right faces, for a client who has such a clear mental picture of what they want I sometimes forget how lucky I am.

Having spotted two models, one at the sports centre and then sadly I must confess, another at McDonalds, I think we have the right range of bodies. I am silently gunning for the two young girls I spotted, I must say!

So, Im in the haze right now of searching out the right models, for a client, to a budget, I know many agents wouldn't sniff at, and all for a shoot in two weeks! I love it.

The Model search is on; Fall/Winter 2011