Giving some checked shirts life...
How do you establish a desire for a product? How do you create something that can be clearly judged and purchased simply with one look?
Keeping it simple, and keeping it fresh, is how.
Here I decided to show the shirts shown on the peg, with cuffs rolled to emphasize the lining.
Im always trying to think of little ways to show the product that does not distract your eye but instead gives you more reasons to love it.
On the right I show one of the shots we took in the studio but after messing with the order a bit, we landed on the above, which was used in print and on-line.
The on model shot, is shown below, used on the back cover of the direct mail piece, that was distributed nationally to existing and new customers.
The range of shirts sold out in the first 4 weeks.
Emily Grice
Off Model Styling
