Selling shoes may be the core of the business, but Foot Locker extended their key offering to include sports & street-wear. Foot Locker can offer function and fashion.

Bringing consumers into the stores, both existing and new, they have been able to provide a sounds base for incremental sales & therefore enhanced profitability. As successes have been seen in over the past few years, the in-store environment has been set for investment. 

The POS we designed here was intended to provide a commonality between the brand and the consumer without detracting from the core SKU's - shoes. Instead we found a way of providing serving suggestions and inspiration, empathizing with the consumer; essentially 5 - 12 and 18 - 25 years olds and lets not forget, their parents!

As I write we head into a new shoot for Autumn / Winter collections - developing POS to continue the success of previous seasons!

Emily Grice
Lifestyle POS

...well surely, who can say no, to a buy one get one 50% off?

Well as it happens, a surprising amount of consumers actually. In an ever more competitive market, these sorts of classic offers are ten a penny, and don't create the spending urges we as marketers’ may hope to inspire.

Featured here is the range of POS created for Tip Top Tailors menswear, as part of a national in-store campaign to create lift, in a quieter period. Consumers reacted positively to the campaign although supporting, & more enticing offers are always needed as part of a core campaign. Hit the consumer from every angle:

- get them in store

- get them on-line

- and get them emotionally in order to close the deal - yes, make them trust you...then, make them fall madly in love with you...then, sell them $200 worth of DKNY shirts!