...well surely, who can say no, to a buy one get one 50% off?

Well as it happens, a surprising amount of consumers actually. In an ever more competitive market, these sorts of classic offers are ten a penny, and don't create the spending urges we as marketers’ may hope to inspire.

Featured here is the range of POS created for Tip Top Tailors menswear, as part of a national in-store campaign to create lift, in a quieter period. Consumers reacted positively to the campaign although supporting, & more enticing offers are always needed as part of a core campaign. Hit the consumer from every angle:

- get them in store

- get them on-line

- and get them emotionally in order to close the deal - yes, make them trust you...then, make them fall madly in love with you...then, sell them $200 worth of DKNY shirts!