Selling shoes may be the core of the business, but Foot Locker extended their key offering to include sports & street-wear. Foot Locker can offer function and fashion.

Bringing consumers into the stores, both existing and new, they have been able to provide a sounds base for incremental sales & therefore enhanced profitability. As successes have been seen in over the past few years, the in-store environment has been set for investment. 

The POS we designed here was intended to provide a commonality between the brand and the consumer without detracting from the core SKU's - shoes. Instead we found a way of providing serving suggestions and inspiration, empathizing with the consumer; essentially 5 - 12 and 18 - 25 years olds and lets not forget, their parents!

As I write we head into a new shoot for Autumn / Winter collections - developing POS to continue the success of previous seasons!

Emily Grice
Lifestyle POS