...can be transformed into a desirable thing. Yes, even items that, fresh out of the box smelling of fresh silk, yet hanging with a mild flavour of bad taste, can be re-worked into something covetable!   

How do you establish a desire for a product?

How do you create something that can be clearly judged and purchased simply with one look? 

Keeping it simple, and keeping it fresh, is how.

Here I decided to show the shirts shown on the peg, with cuffs rolled to emphasize the lining.

Im always trying to think of little ways to show the product that does not distract your eye but instead gives you more reasons to love it.

On the right I show one of the shots we took in the studio but after messing with the order a bit, we landed on the above, which was used in print and on-line.

The on model shot, is shown below, used on the back cover of the direct mail piece, that was distributed nationally to existing and new customers.





Off Model Styling

 
 


For me the best off model work is about free, messy and relaxed arrangements. There is nothing more dull than a tidy, safe compostion that leaves nothing to the imagination.

So as much as I was permitted on these jobs, I wanted soft and 'messed with' stacks. But, to make it work, the right about of the product needs to be 'neat', but in its essentials, make it interesting.





Off model styling - stacks - 'Thread' publication 2011