Colours for Spring / Summer 2011

Wednesday, June 29, 2011
Leave a comment

Colours and Patterns                                  I grabbed today, because I loved them!










Stinging orange with leopard skin and azure blue. 

- Love the idea of the brave combinations in wholesome fabrics that feel cold against your skin.

- Plus for me, there isnt much else that is better than; ribbons, belts, and rather smashing 100% linen tea towels!









Emily Grice
Colour Palette June 2011

Maxmara Style Watch

Tuesday, June 28, 2011
Leave a comment

MaxMara 
           - so much more than a little black dress....








So there I was wondering the streets of Naples, Florida on a hot summers day, staring in at MaxMara's latest collection of little black dresses, when it dawned on me. What else do I know about the brand? I picture absolutely tailored silhouettes, elegant shifts and a sprinkle of 60's charm, from a highly trimmed and measured entity. Well really, that isnt enough.

So what did I think on further inspection of the power house MaxMara?

Online presence
- Superior and coldly sophisticated. Shots I would be proud to say I had done, oh goodness yes, with dramatic lighting and confident model choices. A site that talks to me of logical sound thinking and well earned respectability. But judge for yourself: http://www.maxmara.com/en/Home-Page

Collection ranges
- Beautiful simply cut pieces - not complicated knits or patterns, or super multi-layers here -  just clean classic lines that, in their simplicity, seem to challenge and surprise.

But who is their true target? I have always associated the brand with an older population of consumers, but I wonder how young their skew truly goes?



Up on the latest
- From interesting articles, to reports on their latest moods and pallettes, a selection of information to search though and engage in. A beautiful site certainly to feel inspired by. It seems they do not keep secrets once the collections are out.


Behind the scenes juicy titbits & film footage to make your mouth water.
- Oh yes it is a thing of beauty. For me seeing the behind the scenes is just as relevant - it is the unguarded truth, of a moment in time, from a collection of people who are not so often unguarded. So well done I say! Show us these moments and let us fall in love with you.
- Plus footage for the collections that explains it all:
- http://www.maxmara.com/en/Paparazzi
- http://www.maxmara.com/en/Paparazzi



Colours that would shock your 60's loving parents!
- The catwalk collections show brave pieces and the mood boards suggest the same. Will I be seeing pieces like these in the windows of these deep south Floridian store windows, next time I am in town? I think not. But I would like to hope so anyway.

I will watch with interest, and with more of an understanding, as to what they are doing at MaxMara, or at least at the hard face and at the core of it.













Emily Grice
MaxMara - visionary and delectable 2011

Simon Carter Carnaby Street Collection. Launch & PR in Toronto.

Leave a comment

Fashion Launch Party;                                   Simon Carter Carnaby Street Collection.


Canada needed a little English injection into its menswear market! So it came in the form of a delectable range of suiting, casual wear, and accessories from Simon Carter, in the Carnaby Street Collection. It was to be featured as part of the ranges in the Tip Top Tailors stores, a brand that has been in Canada for over a hundred years..








As a bit of background, the brand is stocked most notably around the world in Selfridges, Fenwicks, Bloomingdale's and Liberty. He has his own stores all over the world, from London to Toronto, New York and Japan. 


His style is summarized as, inventive, understated chic! Simon Carter says; "Todays man is more fashion aware than ever before. I strive to create menswear and accessories that are distinctive and add a whimsical flair to his personal style".


The launch event and PR in Canada, was managed by myself and my team at Pebble Marketing. We led the press and notable personalities to the Tip Top Tailors flagship store, for drinks, delicious bites and a fine display of the collection, modeled by 'men of influence' from journalists, to chefs, a celebrity psychic, to an actor in bloom. So 'real men' - not just your 'A' typical models! Real tailored garments worn by real men with esteemed taste.

With interviews by Simon Carter, held in a London taxi cab and in the store, the press were enthralled. It was an event that went off without a hitch. Simon was quoted as saying "Now this is what a launch event should be like". Followed up by a massively successful press campaign, Simon Carter was well and truly launched in Canada.







As highlighted by a journalist in 'The Globe & Mail' in Toronto, however, a continued campaign would be required for continued success.... and sometimes you just dont get your wish. But collections did sell out through the downtown core, and Simon Carter continues to delight Canadians with his superior taste and quality. 









It was a great night, and for myself and the team, an example of what I love to do....all hands to the pumps and everything working as it should. Oh and Simon Carter & his fine wife, ....bloody nice people and so comforting to see folks from old Blighty over here!



Some pieces of Simon Carter's recent activity in the press and his corporate website is shown below.....








Emily Grice
Simon Carter PR & launch Event, Toronto.